Showing posts with label brand. Show all posts
Showing posts with label brand. Show all posts

Thursday, December 22, 2011

Social Media...Sex...Scandal!

I have been a Social Media professional for several years now, I have served, handled, managed many clients, however I never came across someone who does not understand even the “S” of social media and still wants it to be done for his Brand. You may be wondering that’s not new there are many people/Brands to be very specific, who don’t understand the Media but want to be the first one to be there , excel out…

Coming back, to the one I mentioned…The Client wanted his Brand to be popular in his location, get his new website up, get his social assets booming with numbers, online bloggers and writers talking about the Brand, sales and returns in just 3 weeks …Is it possible ?
If yes it would really be a case study and… guess what??? The entire team slogged and gave their best; however something which was not possible was to convince the client, that it is not easy to get results and ROI (Every Brand loves this word)

Let me share my thoughts, let’s assume social media is human and married to a Brand, after marriage both have sex (love-making. i.e. that is what it is called), and where there is love, marriage is successful, but just imagine if both are married and not in love then and still have sex forcefully then it is not love making it is “RAPE”, the result is not a called a Case Study it is called Scandal! I'm sure everyone agrees this general and simple fact of life.

Having Patience in New Media is important, understand it …don’t force it to your Brand people look at me and say you do FB right…Lucky you…I just smile, , it is just not Facebook and Twitter it is beyond that, it is vast. I agree that even a 10th Std. Student knows what Facebook is… However, it is not the way it is used for Business. ‘Wake up Brands, it’s High time you know this media and understand it correct, it is very powerful , If  you do it right or very disappointing for those who want it their way…

 I have just tried to keep it simple…you guys can share your experience and thoughts :)
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Sunday, November 21, 2010

Cadbury's new thought: 'Shubh Aarambh'

Cadbury's new thought “Shubh Aarambh” the campaign is based on the concept of the Indian tradition of having something sweet before every auspicious occasion, with the belief that it leads to a favorable outcome. What a superb commercial! Kudos’ to the concept!!

It is yet another cut on long-running, and immensely successful 'Kuch meetha ho jaaye' thought for Cadbury’s dairy milk. Every ad. Flick is phenomenal, some are entertaining, some are sentimental and touching, every piece connects you in real, the brand caters to every audience, every age, the brand simply means, there is no age bar to have a Cadbury Diary milk or any other Cadbury chocolate any day of your life, I always loved this brand, anyways I’m not writing a review on the Cadbury commercial, I truly wish this brand works wonders year after year …

Every one out of 3 people in India are Diabetic, and they too love this Ad. And specially for such people this is a mouth-watering commercial, they are the ones who can’t enjoy the taste of sweetness, I have a friend named Gautam, He loves chocolates’, but he is highly diabetic, I feel bad for him, November 14 was the World Diabetes Day, People from different states had various campaigns”Beat Diabetes”, where the motto was to stay fit and healthy, but what about people who are already attacked by the silent killer???? (Diabetes)

I always felt that the chocolate brands should think about such people, the brand should take a step forward to help such people by coming up with a diet chocolate which is healthy and sugar free, still melodious, creamy and delicious. I bet this will work wonders for every chocolate brand, what an idea if Cadbury India gives a thought and comes up with something that will touch millions of heart as each one can enjoy a sweet treat with their loved ones…

Hey Gautam, I hope the brand is listening to us…and we’ll soon be able to say “Kuch meeta ho jaye” :)
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