Sunday, November 21, 2010

Cadbury's new thought: 'Shubh Aarambh'

Cadbury's new thought “Shubh Aarambh” the campaign is based on the concept of the Indian tradition of having something sweet before every auspicious occasion, with the belief that it leads to a favorable outcome. What a superb commercial! Kudos’ to the concept!!

It is yet another cut on long-running, and immensely successful 'Kuch meetha ho jaaye' thought for Cadbury’s dairy milk. Every ad. Flick is phenomenal, some are entertaining, some are sentimental and touching, every piece connects you in real, the brand caters to every audience, every age, the brand simply means, there is no age bar to have a Cadbury Diary milk or any other Cadbury chocolate any day of your life, I always loved this brand, anyways I’m not writing a review on the Cadbury commercial, I truly wish this brand works wonders year after year …

Every one out of 3 people in India are Diabetic, and they too love this Ad. And specially for such people this is a mouth-watering commercial, they are the ones who can’t enjoy the taste of sweetness, I have a friend named Gautam, He loves chocolates’, but he is highly diabetic, I feel bad for him, November 14 was the World Diabetes Day, People from different states had various campaigns”Beat Diabetes”, where the motto was to stay fit and healthy, but what about people who are already attacked by the silent killer???? (Diabetes)

I always felt that the chocolate brands should think about such people, the brand should take a step forward to help such people by coming up with a diet chocolate which is healthy and sugar free, still melodious, creamy and delicious. I bet this will work wonders for every chocolate brand, what an idea if Cadbury India gives a thought and comes up with something that will touch millions of heart as each one can enjoy a sweet treat with their loved ones…

Hey Gautam, I hope the brand is listening to us…and we’ll soon be able to say “Kuch meeta ho jaye” :)
Pin It