Showing posts with label Kuch meetha ho jaaye. Show all posts
Showing posts with label Kuch meetha ho jaaye. Show all posts

Monday, April 25, 2011

The Dead...Don't mourn their Fate!


It was like 3.00am in the morn. I was reading the letter which said…
Dear Diana,
I Love you, trust me, I can never think a day without you, you are very important for me, 11 years is a long time to understand someone…I know I do, though you don’t want to understand me, please don’t say you don’t trust me, it really hurts, the girl you saw in the coffee shop was my sister, it’s true I never mentioned about her, but come back I will let you know the reason, you and our daughter Mary are a world for me. 
I can’t bear the thought of separation, why did you fight with me, you never gave a chance to explain, this was the only way I could speak to you, let you know how much you mean to me, this is just not a letter , it is me saying to you that don’t leave me alone in this world or I will be no more, I’m incomplete without you Diana, come back hold my hand, I will do as you say, I be as you want I will do anything to just make you smile , just be mine forever…just don’t go away…come back…. I also have booked the house of your dreams , and when you come back you'll will also have lots of surprises which will make you happy...please come back..its me on my knees I want you and Mary to be with me forever....
Love Richard ('m only yours my love')
There were tears in my eyes when I read this letter I decided to go back…
Flashback
I just packed my suitcase, told Mary to get ready and reached for the car keys it was 1.30am, I was pissed off with Richard, cos’ I thought he was having an affair, actually I did see him couple of times with another girl, and which wife in the world can ever bear a another women in her man’s life…I wanted to separate, Richard tried convincing me, I was not ready to listen, just pulled my suitcase from the staircase and rushed to my car, Mary... my beautiful daughter followed me…
Present
I have no idea when Richard slipped the letter in my purse… but the letter was really touching and honest, I decided to go back…speak to him and get things settled, I was just feeling guilty after reading the letter..when there where millions of things just running and juggling thru’ my mind I heard a crowd on the highway shouting for help I rushed to see what happened…it was a car accident, the car seemed quite known, the lady who was driving the car died on the spot and to my surprise she looked like me…my heart was beating faster…and I knew it was "ME" I did not want to believe it ...I saw Mary lying unconscious , I wanted to hold her, but no one could see me, I wanted to go back to my body, tell the crowd ‘m there, ‘m alive…no one could hear me…I’d lost it for my life…I could never go back, never say “Richard. I understand…’m sorry” My anger separated me from my loved ones… I was dead…helpless…and couldn’t mourn at my fate!

"Never be angry with your loved ones give them space, a chance to explain, or you might miss them for lifetime"

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Sunday, November 21, 2010

Cadbury's new thought: 'Shubh Aarambh'

Cadbury's new thought “Shubh Aarambh” the campaign is based on the concept of the Indian tradition of having something sweet before every auspicious occasion, with the belief that it leads to a favorable outcome. What a superb commercial! Kudos’ to the concept!!

It is yet another cut on long-running, and immensely successful 'Kuch meetha ho jaaye' thought for Cadbury’s dairy milk. Every ad. Flick is phenomenal, some are entertaining, some are sentimental and touching, every piece connects you in real, the brand caters to every audience, every age, the brand simply means, there is no age bar to have a Cadbury Diary milk or any other Cadbury chocolate any day of your life, I always loved this brand, anyways I’m not writing a review on the Cadbury commercial, I truly wish this brand works wonders year after year …

Every one out of 3 people in India are Diabetic, and they too love this Ad. And specially for such people this is a mouth-watering commercial, they are the ones who can’t enjoy the taste of sweetness, I have a friend named Gautam, He loves chocolates’, but he is highly diabetic, I feel bad for him, November 14 was the World Diabetes Day, People from different states had various campaigns”Beat Diabetes”, where the motto was to stay fit and healthy, but what about people who are already attacked by the silent killer???? (Diabetes)

I always felt that the chocolate brands should think about such people, the brand should take a step forward to help such people by coming up with a diet chocolate which is healthy and sugar free, still melodious, creamy and delicious. I bet this will work wonders for every chocolate brand, what an idea if Cadbury India gives a thought and comes up with something that will touch millions of heart as each one can enjoy a sweet treat with their loved ones…

Hey Gautam, I hope the brand is listening to us…and we’ll soon be able to say “Kuch meeta ho jaye” :)
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