Thursday, December 22, 2011

Social Media...Sex...Scandal!

I have been a Social Media professional for several years now, I have served, handled, managed many clients, however I never came across someone who does not understand even the “S” of social media and still wants it to be done for his Brand. You may be wondering that’s not new there are many people/Brands to be very specific, who don’t understand the Media but want to be the first one to be there , excel out…

Coming back, to the one I mentioned…The Client wanted his Brand to be popular in his location, get his new website up, get his social assets booming with numbers, online bloggers and writers talking about the Brand, sales and returns in just 3 weeks …Is it possible ?
If yes it would really be a case study and… guess what??? The entire team slogged and gave their best; however something which was not possible was to convince the client, that it is not easy to get results and ROI (Every Brand loves this word)

Let me share my thoughts, let’s assume social media is human and married to a Brand, after marriage both have sex (love-making. i.e. that is what it is called), and where there is love, marriage is successful, but just imagine if both are married and not in love then and still have sex forcefully then it is not love making it is “RAPE”, the result is not a called a Case Study it is called Scandal! I'm sure everyone agrees this general and simple fact of life.

Having Patience in New Media is important, understand it …don’t force it to your Brand people look at me and say you do FB right…Lucky you…I just smile, , it is just not Facebook and Twitter it is beyond that, it is vast. I agree that even a 10th Std. Student knows what Facebook is… However, it is not the way it is used for Business. ‘Wake up Brands, it’s High time you know this media and understand it correct, it is very powerful , If  you do it right or very disappointing for those who want it their way…

 I have just tried to keep it simple…you guys can share your experience and thoughts :)
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